Monday, December 19, 2005

The Secret to Finding those Niche Markets that Sizzle

There are niche markets out there that have not even been tapped yet or if they have they are poorly filled niches.

Finding a niche market is not the problem these days. It’s quite easy once you have the know-how. There are many, many ways to find niche markets. Are they profitable? Well you can research the most popular keywords or keyword phrases using tools such as ClickAdEqualizer, or you can browse your local library and/or bookstore looking for common book ideas?

The problem is, just because a keyword or keyword phrase is popular or there are hundreds of books available on a particular topic doesn’t really mean that people are willing to spend their hard earned currency on a similar online offering.

Writing about your favorite hobby or what you know best doesn’t always reap the rewards either.

It doesn't matter how well you know your topic, if people in that market don't spend on online products, then your niche idea is doomed from the start.

Where are people looking to spend their money online?

Look where people are buying in real time for the answer. EBay. Your ultimate niche source.

Technique

Go to www.ebay.com, when the home page loads click on the “Buy” on the top menu.

You should now be on the “Buy page”. Leaving the Search field blank and All Categories selected in the drop down list (This should be the default) click on the Search button.

You should now see the “All Categories page”. This shows you every product currently for sale on eBay in real time. Here you can also see how many products are for sale for each category and sub-category. What a treasure chest of niche topics right here.

Now let’s see how we might find a popular niche market.

Click "See all Sporting Goods categories..." you will see hundreds of niche markets within the Sporting Goods category right there.

Now this is niche marketing. The category “Sporting Goods” alone is very broad indeed. If you go after this one, your doomed, however if you go after a sub category such as "Fishing> Fly fishing" or "Fishing> Rod Building and Repair", you niche market chances are looking brighter.

Now click on the “Sell” on the top menu, then “Seller Central” on the bottom menu.
Select the “What’s Hot” topic, then “Hot Items By category” or go to http://pages.ebay.com/sellercentral/whatshot.html and see if your niche sizzles.

I think it’s time to start writing a new how to hot seller. Now if only I knew something about fly fishing.

Maximize your spend, enjoy a high Clickthrough Rate (CTR)

The Google Adwords experience can seem overwhelming at times.
When you first start your Google Adwords campaigns, it is quite easy to get discouraged.
It might all seem a bit too hard and intimidating because you might start to find that your ad will be disabled if your CTR (click-thru-rate) percentage isn’t high enough. Google requires a minimum 0.05% CTR.
This basically means that you need to make sure that a certain percentage of people click on your ad when it’s displayed. Google adjusts your bids automatically to keep you ahead of your competition at the lowest price.

Note: Clickthrough rate (CTR) is the number of clicks your ad receives divided by the number of times your ad is shown (impressions).

Note: The cost-per-click (CPC) is the amount your pay each time a user clicks on your ad.

Where your ad is positioned on the search results page, is determined by several factors. How much you are prepared to pay per click for that particular keyword or keyword phrase is not the only factor.
The Google Adwords system uses a cost per click (CPC) and clickthrough rate (CTR) formula which ultimately improves your Adword ranking without increasing the cost per click.

The higher your CTR % is, the higher up on the search results page you ad will appear.
Usually the higher up on the list your ad is seen, the more clicks you will receive.
The trick is to make each click count so you end up paying less per click.
When bidding on keywords, being on top should not be your number one priority, but being on the first page is a must. Around the middle is a good start without paying too much per click.

Now setting up your Adwords campaigns is not as easy as it might seem without wasting money.
Setting up Google Adwords campaigns can be done simply by creating an account then creating your ads or campaigns based on certain rules. Your whole Adwords campaign is controlled by you if desired,

You can put limits on actual daily spending, report on what’s working in almost real time and when changes are made they are pretty much instant.
Campaigns can be added or modified almost in real time.
You have the ability to run multiple ads, even for a single keyword at the same time.

A well planned Google Adwords campaign can start to generate highly targeted leads very quickly.
Now the best way to make this happen is by targeting your keywords properly.
Surround you keywords that consist of two words or less with square brackets [like this].
Keyword phrases that contain more than two words can be surrounded with quotes “like this also”.

So if one of your keyword phrases was ‘weight gain’ then you would surround it with square brackets like this [weight gain]. If you do not target your keywords properly then someone looking for ‘how to lose weight’ might bring up your ad on gaining weight. Somehow, I don’t think they will click on your ad.

How many keywords you have in your ad groups is not important, as long as they are targeted.
However, making sure they are arranged into separate logical groups according to subject, is.
Now how many groups you have depends on how you utilize your keywords in your ads.

If you want the optimum clickthrough rate, just make sure that each ad group includes its keywords in the ad, better still in the ad heading.

This might take quite a few groups and some time, but you will target your customer properly and at the same time increase your clickthrough rate (CTR) percentage.

This is the dream of every advertiser. Achieving this takes a lot of hard work and testing. Google adwords is unique in that your ads go online immediately. This allows you to test your ads as much as you want. When you are not satisfied, write new ads. You can also set CPC for campaign as well as for individual keywords.

One trick you can use to achieve this is to initially set your daily budget high, CPC high, and write good ads. This will position your ad well, 1st to 6th position. Once you have achieved a good CTR (4% to 7%) gradually lower your CPC while retaining a high daily budget. Always remember that a high impression and CTR will get you a high position even if your CPC is low compared to your competitors'

A high CTR% means less cost-per-click (CPC).
Target your keywords as strict as possible. An exact match on you keywords will help your ads get higher CTR%.

So remember, include your keywords in your ads, especially in the heading.

Article Writing Techniques to Increase Traffic

As you know a well written article can do wonders for your exposure and traffic.

The article should contain good useful information. It should be of interest to the reader. A boring article could possibly brand your site as boring also. Although, someone might find it useful if they're having trouble sleeping. You might want to write about your tips and techniques and turn them into a series of articles for the newcomers that are starting out in this business.

An article that solves someone’s particular problem or answers their questions is a good article. You will be amazed at the number of people that will read an informative and interesting article.

Whatever it is you choose to write about, you will be starting from the headline; it should catch the people’s attention. It must make them read the next paragraph with eagerness to learn more. The title of your article can more or less determine the success of your articles exposure.

Your chosen article topic must match the contents or theme of your website. If your expertise is about banner marketing and your website reflects this, then writing your article about the pros and cons of banner advertising or creation could be a good option.

You article introduction should be powerful continuing from the headline. It must be compelling enough to keep the reader wanting more.

The content must be interesting and informative. It must contain what the headline and introduction promises. If the content is written with the intention to help the reader solve their problem or answer their questions, then your reader will appreciate your information and continue reading to the end and hopefully clicking on your link for more satisfying advice. At this point the reader already likes your work and the chances of him or her buying your product has been fused with trust.

As mentioned earlier the placement of your keywords is paramount to the success of your article reaching its target market. The keyword/s should exist in the headline of your article, in the introduction, and in the main body. They should not interfere with the flow of you message and they should look like they belong there. Your keyword density probably shouldn’t exceed 3% in your article. This would simply mean 3 keywords for every hundred words.

Your article might be seen by thousands of potential customers, so it is important that you include a brief description of yourself or your product along with your name and website URL on the bottom. Your little ad here should entice the reader to visit the link.

Example:
W.B. Butler is the author of "The Ultimate Recipe to Making Money Online," a must read for increasing your sales, targeted traffic and web site ranking. Visit http://www.wealthybutler.com to grab your beautifully illustrated secret money making recipe now!

Friends, Massive Traffic and Huge Dollars – Perfect Recipe!

Traffic doesn’t come easier than this, and it costs you nothing.

When is the last time you received an email from one of your friends? Probably yesterday. Did it contain a classic joke or funny picture that had you laughing in stitches? More than likely. I also bet that when they sent you that funny joke or picture, they also sent it to 50 other friends on their mailing list. You’ll know this especially if they didn’t blind carbon copy (bcc) the other email recipients.
I’ve seen this done many times. In fact most people, if they find the joke worth passing on just forward it to everyone in their friends list with the full body of message intact, exactly how they received it.

Now you wouldn’t exactly call this spam because the email came to you from one of your friends. Now I know you don’t mind receiving email from your friends. Or do you?
It’s amazing how many friends one has when you see the list that it was forwarded to.

So next time you pass on a hilarious joke to your buddy don’t forget to include you signature on the bottom.
Maybe even a logo and irresistible sales pitch complete with web site link.

It’s amazing how that joke you sent or forwarded gets passed around the world, many times over. In fact you can bet it will come back to you from a friend of a friend through a friend. Probably more than once.

You see, your 50 friends receive it, and each one of them forward it to their 50 friends and each of their 50 friends send it to another 50 friends each. Its spreads like a virus with no cure. Sending your little sales message all over the place to millions of friends of friends.

Now you can bet that out of all those friends and their friends, a lot of them could be interested in your particular niche and they will click on your irresistible link if it catches their eye. This is where that beautiful headline does its magic. That could mean a lot of potential traffic to your site from that one funny joke. And I bet this joke passing game happens all week every week.

Make sure you have that killer sales letter ready at the other end. Here come those sales.